• Apple kicked off its largest conference of the year on Monday, where it unveiled software updates for its devices along with a newly designed Mac Pro desktop computer and display.
  • The 32-inch Pro Display XDR monitor itself starts at $5,000, but that price doesn't include the stand — which costs another $1,000.
  • The reveal of the stand's high price at the Apple event was met with audible groans, and others were quick to roast the company online for the lofty cost.
  • Visit Business Insider's homepage for more stories.

On stage at WWDC 2019 on Monday afternoon, Apple's vice president of hardware engineering, John Ternus, had just re-appeared in front of the audience.

For the past 20 minutes, various Apple executives had taken the stage to show off the new features of the Mac Pro, Apple's most powerful computer ever, and one intended for professionals. Now, Ternus was back to reveal how much they were selling the beast of a computer for.

The announcement of the price points for the Mac Pro and the Pro Display XDR monitor — starting at $6,000 and $5,000, respectively — were met with cheers and applause. But when it came time to debut the cost f0r the monitor stand, Ternus's announcement received something rare for an Apple event — groans...

Link for for the rest of the story and the memes that came out of it.

https://www.businessinsider.com/appl...nd-wwdc-2019-6