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Thread: Eskimo Pie to change name - NOT satire

  1. #1
    So if the Son sets you free, you will be free indeed. John's Avatar
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    Eskimo Pie to change name - NOT satire

    The owner of Eskimo Pie ice cream treats says it will change the name of its 99-year-old brand because the term is "derogatory," the company announced on Friday.

    The move by Dreyer's Grand Ice Cream, which owns Eskimo Pies, comes as Aunt Jemima and Uncle Ben's announced changes to their brands following nationwide protests in the wake of the police killing of George Floyd on May 25.

    "We are committed to being a part of the solution on racial equality, and recognize the term is derogatory," Elizabell Marquez, the company's head of marketing, said in a statement.

    "This move is part of a larger review to ensure our company and brands reflect our people values," the statement adds.

    The Eskimo Pie is America's first chocolate-covered vanilla ice cream bar and was invented in 1920 by Christian Nelson, according to Smithsonian Institution. The name came about from Nelson after collaborating with chemist and entrepreneur Russell Stover. The bar was patented in 1922.
    Eskimo Pie to change name, cites racial equality: We 'recognize the term is derogatory' | TheHill

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    Senior Member Colonel's Avatar
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    What exactly is an "eskimo pie" ?

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    Frozen Chosen A.J.'s Avatar
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    Quote Originally Posted by Colonel View Post
    What exactly is an "eskimo pie" ?
    It's in the OP. It's vanilla ice cream dipped in chocolate.

    ...

    The Eskimo Pie is America's first chocolate-covered vanilla ice cream bar and was invented in 1920 by Christian Nelson, according to Smithsonian Institution. The name came about from Nelson after collaborating with chemist and entrepreneur Russell Stover. The bar was patented in 1922.

  4. #4
    Everybody is submitting to the PC fascists. Good grief.

  5. #5
    So if the Son sets you free, you will be free indeed. John's Avatar
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    Quote Originally Posted by FireBrand View Post
    Everybody is submitting to the PC fascists. Good grief.
    What's happened recently is that the big investment banks are putting investments into companies based on PC parameters. If you don't tow the line then you might find it harder to attract investment capital. One example below but it is pretty much a "thing" now with investment banks.

    Goldman Sachs CEO David Solomon told CNBC on Thursday his investment bank will help companies go public only if they have at least one "diverse" board member.
    Goldman won'''t take companies without '''at least one diverse board member'''

    This is why you see many CEOs taking the knee.

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