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Thread: IHOP tweets it is changing its name to 'IHOb' starting Monday

  1. #1
    Administrator fuego's Avatar
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    IHOP tweets it is changing its name to 'IHOb' starting Monday

    IHOP is hinting that a big change is coming — with just the small flip of a letter.

    The pancake chain, in a tweet Monday morning, suggested that it would change its name from "IHOP" to "IHOb" starting June 11.

    That's right. It's not a typo, although the company has not disclosed the meaning of the new acronym.

    IHOP tweets it is changing its name to 'IHOb' starting Monday-screen-shot-2018-06-06-8-07-27-pm-jpg

    "We're serious about the quality of food and our menu, and this name change really reflects that," says Stephanie Peterson, IHOP's executive director of communications.

    Founded in suburban Los Angeles by Al and Jerry Lapin in 1958, the International House of Pancakes shortened its name to IHOP in 1973, according to the company's website. Now, 45 years later, IHOP appears to be heading for another tweak.

    The likely change comes in the middle of an important year for the restaurant. In late February, Dine Brands Global, the parent company of IHOP, decided to close 30 to 40 IHOP restaurants along with 60 to 80 Applebee's restaurants in an effort to acquire and grow small chains that offer healthy and ethnic food. This move followed a trend from the year prior, in which Dine Brands Global shut down 23 IHOP restaurants.

    People had mixed reactions to the tweet suggesting a name change was coming. Some guessed at what the acronym "IHOb" stood for, while others took the opportunity to complain.

    The company will announce the likely name change on June 11.

    https://www.ajc.com/business/ihop-tw...EgQU18ZW1haWw=

  2. #2
    If it ain't broke - don't fix it.




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  4. #3
    I can hardly wait.

  5. #4
    Senior Member wheeze's Avatar
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    That just flaps my jack...

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    Senior Member Pentecali's Avatar
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    Just trying to draw some attention/publicly

    My guess is it will be renamed “Intl house of Breakfast”?

  7. #6
    Administrator fuego's Avatar
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    Quote Originally Posted by Pentecali View Post
    Just trying to draw some attention/publicly

    My guess is it will be renamed “Intl house of Breakfast”?
    That's what I was thinking. But they have other food besides breakfast too.

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  9. #7
    I thought this was about the International House of Prayer in Kansas City. Couldn't really care less about the pancake place.

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  11. #8
    Frozen Chosen A.J.'s Avatar
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    International House of booze?


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    Colonel (06-07-2018)

  13. #9
    Administrator fuego's Avatar
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    Quote Originally Posted by A.J. View Post
    International House of booze?

    IHOP tweets it is changing its name to 'IHOb' starting Monday-beer-gif

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  15. #10
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    these are the times we need the gift of knowledge

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