For the past year, American tech workers have been told a familiar story: Artificial intelligence is replacing jobs. From boardrooms to press briefings, executives have framed workforce reductions as the inevitable result of machine learning and automation. It's the narrative that's guided mass layoffs across the industry.
But in the case of Salesforce, one of the most prominent voices in enterprise software, the facts point elsewhere.
Behind the company's public claims of AI-driven efficiency lies a more traditional and far more controversial strategy: offshoring. Between 2020 and 2024, Salesforce reduced its U.S. workforce by thousands while
growing its employee base in India by more than 420%. Offices in San Francisco, Portland and other U.S. hubs were shuttered. Simultaneously, the company signed formal training and hiring agreements with the Indian government and celebrated explosive growth in Hyderabad, Mumbai and beyond.
Salesforce isn't alone in the illusion of automation.
Amazon's heavily hyped "Just Walk Out" AI-powered checkout was, in truth, driven by over 1,000 workers in India manually reviewing surveillance footage. What was marketed as innovation was really offshore labor behind the scenes. Likewise,
Microsoft's investment in a virtual assistant "Natasha" turned out to be 700 Indian employees posing as chatbots.
These weren't breakthroughs in AI; they were high-tech facades for cheap labor.