It can be pandering. Marketers have known for a long time that POC have MUCH higher brand loyalty. It's all a numbers game, highest return on investment, so do you sell 2 hamburgers to a white lady or a lifetime of them to a POC. The better investment is to target POC.
I used to have Marketing Departments and Advertising Agencies as clients. Yes, they are "liberal" in slant but at the end of the day, they have to make the numbers work.
I think they are now trying to cover all bases with a focus on bi-racial couples. It can get ridiculous..