Thread: 'Bud Light Treatment' of Target Over Transgender Line of Children's Clothes

Customers Call for 'Bud Light Treatment' of Target Over Transgender Line of Children's Clothes

Target's new line of queer and transgender clothes for kids—including little girls' bathing suits with tucks for male genitalia—has incited a backlash akin to the "Bud Light" fallout.

The blowback is specific to the retail giant's recent release of an LGBT line of clothing and accessories a few weeks ahead of "Pride" month.

To market the line, Target is running images on its website of young, effeminate-looking boys modeling little girl's rainbow-colored sports bras and singlets, something that has especially outraged parents like Lori Clark.

"I really in all honesty don't care what adults do behind closed doors. But when you start targeting kids—no, no," said the mom from Latoya, Texas. "You have brought the fight to us. So don't get mad when we punch back."

Clark is among hundreds of parents who have joined a social media boycott of Target over the Pride line.

The store, which has been selling breast binders since December, did not respond to inquiries from The Epoch Times.

Several parents say they want Target to experience what Anheuser-Busch did when it used transgender influencer Dylan Mulvaney to promote its Bud Light beer.

One mom, outraged by a teen shirt she found at her local Target depicting a naked image of a transwoman, said on Twitter "Bud Light them."

Dr. Cindy Sena-Martinez, a psychologist who runs a ministry in Anchorage, Alaska, posted on Twitter that Target deserves the "Bud Light treatment."

Another parent wrote, "I think Target needs a Bud Light lesson."

Anheuser-Busch has lost more than $5 billion in market value from what has been deemed by some as one of the biggest marketing debacles in retail history.

Time will tell how Target's Pride line will impact on its sales.

The launch of the LGBT merchandise fell in the same week Reuters reported that the store's shares dropped about three percent.

Dozens of parents have shown their disdain for the LGBT kids' clothes by posting videos they took of themselves at their local Target store displaying the merchandise.

In his video, Graham Allen, a dad and host of the Texas podcast Dear America, focuses on the toddler boys section of his local Target store where he finds a number of T-shirts showing traditional boy things like trucks, dinosaurs, and sharks collaged with LGBT themes.

One shirt shows a crane picking up a giant rainbow.

"They are destroying masculinity," says Allen in his video, "It's time to stand up against this wokeness."

There is some support of the LGBT line—including from the group Gay, Lesbian, and Straight Education Network (GLSEN)—which Target promotes on its website as part of what it says is its celebration of upcoming "Pride Month."

According to its website, Target is now carrying 2,389 "Pride" products with categories that include "Kids and Baby Clothing."

The Pride line includes a category called "Family Outfits." Online ads for that category feature two non-binary looking women posing with androgynous-looking children in LGBT-themed clothing.

Other items Target has rolled out with its Pride line include toddler-sized T-shirts brandishing the saying "Trans People Will Always Exist."

Another shirt for kids bears the saying "Live, Laugh, Lesbian" and another donning the message "Queers Take Care of Each Other."

Non-clothing accessories include a "Queer All Year" wall calendar, a "My Queer Year" diary, and a rainbow-colored wall decoration that reads "Ask Me About My Pronouns."

The Pride line even includes LGBT gingerbread houses, a Pride Parade Float kit, an LGBT gingerbread house kit, and a cookie kit with such suggested designs as the word "Queer."

Chuck Slavin, a Massachusetts father of two teen boys, told The Epoch Times that what he finds especially disturbing about Target's decision to launch "Pride" clothes for kids is its decision to put the bulk of the apparel and wares at the front of the store near the entrance.

"It's really an in-your-face kind of move," said Slavin who works as a professional actor, "I mean if you are walking in with kids they can't miss it."

Slavin and other parents also accused companies like Target and Bud Light of using products to sexually groom children.

"Normalizing adult behaviors and conditioning children to endorse any sexual behavior is inappropriate and unnecessary," he said.

Clark said what made the Bud Light debacle offensive to her is that Dylan Mulvaney presents himself as a "pubescent girl."

She said that translates into the beer company promoting underage drinking.

"It's clear they are not in touch with the general population. And they're finding out by the backlash that most of the Americans do not think the way that they think," she said.

"And I don't care if they call us homophobic or transphobic or whatever."

It is not the first time Target has been under fire for being a woke retailer.

In 2016, customers boycotted the chain after it announced customer restrooms would be redesignated as same-sex bathrooms.

In response to the boycott, Target announced it would spend $20 million to install lockable, single-toilet bathrooms.

Target, however, has since, like many retailers—reassigned its changing rooms to same sex.

Shortly after the switch a 43-year-old Idaho man—who claimed to identify as a trans—was arrested for videotaping an 18-year-old in a Target dressing room.

That story was a paid link but here is a link of pics of some of the items:

Target faces backlash for promoting trans-friendly slogans on T-shirts for kids | Daily Mail Online

Related:

Consumers creeped out by Target'''s '''tuck-friendly''' women'''s swimwear: '''Shopping elsewhere''' | Fox News

This is good. I'm extending my boycott another 21 years.

I rarely go to Target... but a parent gave me a $10 gift card to the store, and I was thinking about going there, but now I'm just going to throw the gift card out.

It would be nice to see families actually rise up and stop shopping there, at least for a few months to send them a signal. But as Fuego said on another thread - very few have the moral courage to do that.

Originally Posted by FireBrand

This is good. I'm extending my boycott another 21 years.

It was rare I shopped there anyway but after they started allowing men into the ladies room that was it.

Originally Posted by Highly Favoured

I rarely go to Target... but a parent gave me a $10 gift card to the store, and I was thinking about going there, but now I'm just going to throw the gift card out.

Nah, it's already been paid for. If you don't use it you just made Target a $10 profit. Maybe just buy some food items and donate them.

Target is just more expensive Walmart with less selection. I never go there.

Originally Posted by krystian

It was rare that I shopped there anyway but after they started allowing men into the ladies room that was it.

Ditto!

Bud Light to buy back unsold beer following Dylan Mulvaney crisis

Bud Light has reportedly told wholesalers that it will buy back unsold cases of beer that are past their expiration dates as sales of the Anheuser-Busch-owned brand have lagged following its disastrous marketing partnership with transgender influencer Dylan Mulvaney.

Anheuser-Busch is looking to make amends with alienated consumers who were put off by the Mulvaney social media posts touting Bud Light, according to the Wall Street Journal.

The company is planning to have Bud Light sponsor a veterans group for the first time ever, the Journal reported.

The brand will also be promoted in commercials that will play heavily on themes such as football and country music, according to the Journal.

Mulvaney, 26, who amassed a following of millions on social media who tracked her transition from a man to a woman during the COVID pandemic, posted a video on her Instagram account, where she was nearly 2 million followers, promoting a Bud Light contest.

Bud Light to buy back unsold beer following Dylan Mulvaney crisis