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Thread: Making a Very Good Living From Your Data - 50 Billion or so

  1. #1
    So if the Son sets you free, you will be free indeed. John's Avatar
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    Making a Very Good Living From Your Data - 50 Billion or so

    Every breath you take, Every move you make

    The coarse-grained demographics and contact information of yesteryear seems quaint compared to today's sophisticated data collection battleground. In the past, marketers would make judgement calls on your likely income and family structure based on where you lived, and you'd receive "targeted" mail and calls from telemarketers. Loyalty programs and the emergence of web analytics pushed things a little further.

    Today, the steady march of technological advancement has created a vast data collection empire that measures every aspect of your digital life and, increasingly, your offline life as well. Facebook alone uses nearly one hundred data points to target ads to you – everything from your marital status to whether you've been on vacation lately or not. Telecoms have access to extremely detailed information on your location. Apple has biometric data.

    Also watching your every move are web trackers. "Cookie-syncing" is one of the sneaky ways advertisers can follow you around the internet. Basically, cookie-syncing allows third parties to share browsing information at such a large scale that even the NSA "piggybacks" off them for surveillance purposes.

    The recent sales growth of smart speakers will only increase the breadth of data companies collect and analyze.
    Amazon and Google have both filed patents for technology that would essentially allow them to mine audio recordings for keywords. Advertisers could potentially target you with diapers before your family and friends even know you're expecting a baby.

    Making a Very Good Living From Your Data - 50 Billion or so-personal-data-ecosystem-jpg

    http://www.visualcapitalist.com/pers...ata-ecosystem/

  2. #2
    Frozen Chosen A.J.'s Avatar
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    This is a pretty simplistic question but how much does using “private browsing “?

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